The iGaming and sports betting industries are two huge markets that have been growing in size rapidly. SiGMA and Knup Solutions are partnering to host an iGaming Conference, the iGathering, in Fort Lauderdale on June 9, 2021. SiGMA and Knup Solutions have worked closely in the past, but this event will be a first-of-its-kind in the United States.
Details of the iGathering
The evening will feature dinner at the Grateful Palate, one of the city’s prime locations for events. The venue is 4,000 square feet with a panoramic water view. iGaming attendees will have access to indoor and outdoor areas of the property for this event hosted by SiGMA and Knup Solutions.
The iGathering has never been hosted in the United States, making the Fort Lauderdale event a must-attend for iGaming professionals.
At the event, there will be many senior executives and specialists from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, and Yahoo Sports.
On the opening day of the event, June 9th, there will be a discussion on Marketing and Affiliation. Here, they will examine the ways in which to promote your company and ways to customer acquisition.
The first topic will be ‘Executive Reality vs. User Expectations – Understanding the Disconnect Between Operators and Their Bettors.’ The main discussion will be about the companies and the target audience and customers who have different views about the brand of a company and its reputation. There will also be a discussion about women bettors.
It will be followed by the ‘Affiliate Leaders Panel,’ which will evaluate the importance of affiliate brands to American sports betting operators in the long term and detail the extent to which acquisition strategies that have been successful in overseas markets need to be adapted for use in various U.S. states.
The next topic that will be discussed will be the ‘Social Networking – Turning Likes Into Dollars, Without Getting Canceled’ session. It will evaluate how brands can effectively plan campaigns while retaining the spontaneity that is so often the key to social media popularity, and also debate where brands need to be aware of falling foul of cancel culture.
Throughout the conference, everyone can look forward to viewing the latest sportsbook, iGaming, and payments products in the interactive exhibition and to taking part in a program of themed networking roundtables.