theScore Bet Partners with PGA: The sports industry keeps on getting bigger and bigger every day. The PGA TOUR and Score Media and Gaming Inc (NASDAQ: SCR and TSX: SCR) have announced a partnership.
The partnership that is being presented will make theScore Bet the Tour’s fifth official betting operator in the United States and be the first-ever in Canada pending on whether the bill gets passed, also known as Canada’s single-event sports betting bill. This bill is designed for theScore Bet to be a content and marketing relationship.
This will currently the PGA compete with other sports in the United States and Canada as the NBA, NFL, MLB, and NFL are the four main sports here in the United States in which customers on many different platforms. The timing is perfect as the MLB season starts today.
The deal includes other incentives theScore Bet will incorporate ways to bet the PGA Tour with daily odds, which will be used as a part of television and radio broadcasts. Listens will be able to tune in to what’s going on with play-by-play audio on SiriusXM Digital Radio and other PGA Tour Digital platforms.
TheScore’s senior vice president of marketing and content, Aubrey Levy, stated that “The PGA TOUR has been an innovative, industry leader in sports betting, and we’re excited to collaborate to enhance our integrated media and betting experience.”
The company will receive advertising rights in all the major golf tournaments that will take place soon. For example, the 2021 Masters Tournament was one of the most-watched events this year, which was a sign that golf is becoming more popular in the United States and Canada.
Competition in the Sport
The PGA continues to seek deals that would put the sport on the map. DraftKings was the first sportsbook to agree to a deal with the PGA. DraftKings offers pre-game wager options, in-game opportunities to bet, odds boosts, other incentives to draw in sports bettors who normally wouldn’t bet on golf.
BetMGM, PointsBet, and FanDuel soon followed as they saw the potential in the market. theScore Bet also gained access to another state as Illinois is slowly becoming a big market for many companies. The PGA is looking for many ways to engage fans.
Vice president of gaming at the PGA Tour Scott Warfield added: “The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics, and sports betting information.
“Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”
Score Media and Gaming
The company secured a deal two days ago with Harrah’s Joliet Hotel and Casino, a Caesars Entertainment Inc. in Illinois. The company was able to offer mobile sports betting app for both IOS and Android.
With the agreement in place, Caesars will receive a percentage from theScore Bet’s mobile betting operations. This will be a ten-year deal with a 10-year renewal term that can be used once the initial ten years are up. Score Media and Gaming is currently trading at $26.88 and has gone up approximately 5.5% this week since the announcement.
For more sports betting industry news and updates check us out at Gambling Update.