A fresh face in the betting industry, Vigtory, is a new sports betting operator aiming to cater to high-wager bettors. They have recently struck a partnership with sports betting media company, The Action Network, to narrow down their target audience.
This deal includes the exclusive rights to showcase The Action Network’s betting tools within Vigtory’s app, which will help take the media company’s operator partnerships up to a new level. The Action Network already has excellent partnerships with big-name operators such as BetMGM, PointsBet, and DraftKings.
The deal is a positive two way street for bettors. It provides Vigtory with assets such as The Action Network’s projection tools and even a social graph of expert picks, in addition to the Action’s Sports Insights platform. Vigtory will then, in turn, also allow bettors to have subscriptions to The Action Network, which will provide them better insights to place smarter bets.
The Action Network’s Chief Commercial Officer Ari Borod recently stated, “Vigtory’s focus on product innovation combined with our industry-leading content is exactly the type of deeply integrated partnership we strive to bring to our audience.”
Target in Sight
In addition, the aim of their launch is to target the American betting experience with their high-quality product, price, and overall experience. This is according to founder and co-Chief Executive Officer Sam Rattner.
Although they are not live yet, it is expected to be launched in Colorado, Indiana, Iowa, and New Jersey once they have regulatory approval. Rattner has also mentioned that an additional half-a-dozen markets are also to be expected within 12 months.
An exciting opportunity to revamp the entire experience, basically building the platform from scratch, Rattner alluded that Vigtory could create a unique product catered to an American market. This means tapping in live streaming, merchandising, and exclusive content such as The Action Network’s insights and betting tools.
Making Management Moves
Rattner has a new partner to work out this plan, with former MGM Resorts International executive Scott Butera as Vigtory’s co-CEO. Butera is best known for recently being president of interactive gaming, which overlooks MGM Resorts International’s professional sports partnerships and even sports betting operations and development.
Butera wants to hit the nail on the head, aiming for creating a product that would allow bettors to place larger bets quickly and efficiently. This also means with blazing fast approval by the sportsbook, and to have a sharp focus with online and in-game bets.
What This All Means
So they want two things here. They want technology that operates at a high level. In turn, they want that high-level technology that does not interfere with high-level bettors placing larger wagers and to give them a great experience doing so.
They also believe they can create the most attractive prices in the market. If they succeed, they could undercut a lot of other competitors if the prices are attractive.
They also like the idea of treating bettors like high rolling blackjack players. They want to incorporate a high-level VIP program for bettors that show a dedicated betting commitment.
Rattner has even thrown out the idea of flying out personal sports bettors that place larger amounts on an event to watch the game. This, of course, would need to be finalized by the sportsbook and everyone involved, but the idea is interesting.
Overall, Vigtory’s partnership with The Action Network puts them in front of engaged bettors, with roughly 3 million subscribers, who will be most likely to spend large amounts. These are people that are already active in the betting scene, so the activity will be ready to go.